Marketing Automation and Insights Manager

Position: Marketing Automation and Insights Manager

Location: Danderyd, Sweden

Department: Marketing

Type: Full-Time

About Piab Group:

At Piab Group, we improve our customers' productivity, sustainability, and safety through evolving industrial automation and have done so since 1951. We believe in an automated world where no resources are wasted and no humans are injured. With annual sales of approximately 3 billion SEK and more than 1400 employees, Piab is a global organization serving customers in more than 100 countries through a vast network of subsidiaries and channel partners. Since 2018, Piab Group has been owned by Patricia Industries, part of Investor AB.

The Vacuum Conveying Division strengthens Piab Group’s position as a world-leading automation company. We offer cutting-edge solutions for moving powders, granules, and small parts, ensuring efficient and hygienic material handling across various industries.

You can expect the following with us:

Innovative Culture: Be part of a team that thrives on creativity and innovation.

Global Impact: Work with a company that is a world leader in vacuum transport solutions.

Global Presence: Piab has over 25 sales offices and more than 900 partners worldwide, ensuring a vast network and global reach.

Sustainable Vision: Contribute to an automated world, promoting safety and efficiency.

Professional Growth: Access opportunities for continuous learning and career advancement.

Diverse and Inclusive: Join a workplace that values diversity and fosters an inclusive environment.

Stable employer: As part of Patricia Industries and connected to the Wallenberg family, Piab benefits from strong support and a commitment to long-term growth and sustainability.

Job Mission:

As a Marketing Automation and Insights Manager, you will play a crucial role in building and scaling Piab’s lead engine for the Vacuum Conveying Division. You will own our CRM and marketing automation workflows, dashboards, and KPI definitions to secure a single source of truth for commercial performance. You will collaborate with Marketing, Sales, and Product teams to improve speed and quality through templates, processes, and governance, and to continuously optimize conversion, pipeline impact, and channel ROI across the customer journey.

KEY RESPONSIBILITIES:

Build and maintain scalable lead management workflows in our CRM and marketing automation platforms, including routing, scoring, and nurture programs.

Own commercial dashboards and reporting: define KPIs, data structures, and naming conventions to create a single source of truth for marketing and sales performance.

Continuously analyze funnel performance (from lead to opportunity and revenue) and recommend actions to improve conversion, pipeline impact, and channel effectiveness.

Develop and maintain templates, processes, and governance that increase execution speed and quality across campaigns, channels, and regions.

Partner with Marketing and Sales to design and run A/B tests, pilots, and experiments that improve engagement, conversion, and ROI.

Ensure data quality and compliance in CRM/MA systems, working closely with Sales Operations and IT where needed.

Enable and support the team with training, documentation, and hands-on support related to tools, processes, and dashboards.

PREFERRED COMPETENCIES

Strong hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo, or similar).

Analytical and data-driven mindset, comfortable working with large data sets, building dashboards, and drawing clear insights and recommendations.

Structured way of working with processes, governance, documentation, and standardization of ways of working.

Strong stakeholder management skills and the ability to translate business needs into system requirements and scalable workflows.

EXPERIENCE AND EDUCATION:

Bachelor’s degree in Marketing, Business, Engineering, Data/Analytics, or a related field.

Several years of experience in B2B marketing automation, CRM, demand generation, or revenue operations roles.

Proven track record of building or optimizing lead management processes and reporting that drive measurable pipeline and revenue impact.

Excellent written and verbal communication skills in English and Swedish.

This is what our employees say about us:

"At Piab, I have the chance to leave my own footprint. The low hierarchy means my ideas are heard and valued. #LoveWhereIWork"